Shoppertainment: feeling a part of something bigger

Shopping has become a lifestyle to many of us. Spending time in the shopping malls, enjoying various delicious food in restaurants, participating in many auctions and events held in the same malls, visiting the galleries and art shows - we say yes to everything that keeps us interested and feel part of it.

Gone are the days when people would go into the store to buy just one white shirt, because they only needed a shirt. Now we visit malls and prefer to be entertained, spend time with our friends and relatives, enjoy good food and with a cup of coffee discuss our purchases.

The new trend that is taking the retail world is doing this all online. This time it raises up from China and spreads all over the world. You don’t have to dress up and leave your house for a good shopping experience. All you need is a good internet, which you already have, and maybe a cup of coffee, if you are a coffee person. Connect to the livestreamed shopping events, where you can hear celebs talking about the products popular or getting popularity in the world.

Through live streaming it has become easier for us, shoppers, to comment and question the product, as similar as you would ask the shop assistant about the item info. But this time, the answer will be quick, no need to wait until the shop assistant researches or asks the other assistant about the specific info. The whole idea is that the livestream hosts have already tested the product with their team and know beforehand all the answers to our questions.

Retailers get a significant boost through technology with double profitability, in the meantime offering smarter shopping experiences to their customers with consumer confidence. As Rebecca Bloomwood (a hardcore shopping addict, from a movie named ''Confessions of a Shopaholic'') would state, - ''My heart never beats as fast as it does when I see a ‘reduced by 50%’ sign''.

We all will be waiting with the phones in our hands for the new shoppertainments to be able to get involved, stay updated, communicate, and feel part of something bigger.

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