Albert Heijn Pick Up Point
Blink developed the concept for Albert Heijn's innovative click and collect, omnichannel solution – the Pick Up Point.
Opportunity
How can Albert Heijn’s competence in distribution meet new customer needs and wants when online and offline shopping is converging?
Strategy
Make everyday grocery shopping easier by developing new Convenience formats that leverage Albert Heijn’s strength in distribution.
Concept
Pick Up Point: the next generation’s integrated digital/physical shopping trip. Order online, convenient pick up at a chosen time, on your way home.
Result
Picking up ahead of business plan, rolling out nationally in The Netherlands.
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111 71 Stockholm, Sweden

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