Albert Hypermarket & Supermarket
Opportunity
Extremely competitive pilot market: Czech Republic. Value promotion driven market.
Strategy
Defining a new retail logic where the equation “lowest prices + fresh products of good quality” can make sense.
Concept
“Wholesale for people”. Store ambience resembling wholesale market outlets centered around fresh in-store production and bombastic food and product statements.
Result
Store concept rolling out nationally.
Blink AB
Mailbox 415
111 71 Stockholm, Sweden

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