Stadium Outlet
Blink's retail concept for Stadium Outlet features simple yet impactful design details such as shipping containers as a signature element
Opportunity
No major player in the sports value position. Stadium as the dominant sports retailer could create a new concept.
Strategy
Find a distinctive outlet/budget expression that remains true to the Stadium brand heritage and consumer promise.
Concept
Stadium Outlet, “the in-store warehouse” – use classic warehouse design elements to create a contemporary look-and-feel.
Result
Rolled out ahead of business plan. Stadium Outlet is now the most profitable part of the Stadium Group. More than 35 stores have opened in the last years.
Blink AB
Mailbox 415
111 71 Stockholm, Sweden

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