Blink's retail concept for Stadium Outlet features simple yet impactful design details such as shipping containers as a signature element
No major player in the sports value position.
as the dominant sports retailer could create a new concept.
Find a distinctive outlet/budget expression that remains true to the Stadium brand heritage and consumer promise.
, “the in-store warehouse” – use classic warehouse design elements to create a contemporary look-and-feel.
Rolled out ahead of business plan. Stadium Outlet is now the most profitable part of the Stadium Group. More than 35 stores have opened in the last years.
Want to know more about this project?
Tomas Conradi, CEO
+46 70 821 35 03
New updated retail concept
Omnichannel concept pilot store
Gamla Brogatan 23B
111 20 Stockholm
+46 70 710 33 55
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