Stockholmsrummet in Kulturhuset is an experience center for inhabitants and tourists to learn about how Stockholm is growing. Inside, there is a vast amount of experiences, digital as well as physical – but the facade does not live up to the expectations. Despite the location, in the heart of Stockholm, it is hard to find. The facade is dark and dull without anything that really attracts people.
Blink’s assignment was to create something intriguing to attract visitors to go in and take part of the experiences inside.